Opsci develops advanced AI-powered data processing methodologies for opinion analysis, risk assessment, and innovation benefiting the common good.
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Opsci and Cluster 17 have joined forces to offer a unique opinion analysis service combining social data intelligence and clustered surveys. Our unique and proven methods allow for unprecedented acuity in flash or long-term studies.
Investigating the emergence and impact of "neurchis", a French-language meme ecosystem on Facebook, on political communication and cultural exchanges.
Challenges
Analyzing the French-language meme ecosystem as a whole using automated analysis methods
Understanding and tracing the development of a community culture through memes and their metadata
Developing new observation instruments to study and catalog derived and divergent versions of memes
Solutions
Collecting memes from emblematic groups within the "neurchisphere" (Neurchi de memes extra-muros, Neurchi de memes d'actualité, Neurchibald...), including associated metadata
Employing hybrid analysis methodology based on computational humanities, cultural analytics, and information and communication sciences to study the meme corpus
Development of a visual virality detection tool in order to identify successive versions of a meme
Results
A comprehensive analysis of the French-language meme ecosystem and its role in political communication and cultural ecosystem
Automated detection of the most popular memes and their derived versions, enabling a better understanding of community culture
Creation of a meme catalog and its derived versions to facilitate the study and preservation of this new form of communication
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