We are a research institute specialized in collecting and analyzing social data. We develop advanced methodologies for processing online conversations in order to measure their dynamics, detect weak signals, and identify accelerations.
Opsci and Cluster 17 have joined forces to offer a unique opinion analysis service combining social data intelligence and clustered surveys. Our unique and proven methods allow for unprecedented acuity in flash or long-term studies.
Modeling the neurchisphère
May 2022
Investigating the emergence and impact of "neurchis", a French-language meme ecosystem on Facebook, on political communication and cultural exchanges.
Challenges
- Analyzing the French-language meme ecosystem as a whole using automated analysis methods
- Understanding and tracing the development of a community culture through memes and their metadata
- Developing new observation instruments to study and catalog derived and divergent versions of memes
Solutions
- Collecting memes from emblematic groups within the "neurchisphere" (Neurchi de memes extra-muros, Neurchi de memes d'actualité, Neurchibald...), including associated metadata
- Employing hybrid analysis methodology based on computational humanities, cultural analytics, and information and communication sciences to study the meme corpus
- Development of a visual virality detection tool in order to identify successive versions of a meme
Results
- A comprehensive analysis of the French-language meme ecosystem and its role in political communication and cultural ecosystem
- Automated detection of the most popular memes and their derived versions, enabling a better understanding of community culture
- Creation of a meme catalog and its derived versions to facilitate the study and preservation of this new form of communication
Opsci et Cluster 17 s’associent pour proposer une offre inédite d’analyse de l’opinion combinant intelligence de la social data et sondages clusterisés.