Controversies now primarily arise from community conflicts. To understand the driving forces, identify leaders, recognize mobilization forms (from the sincerest to the most dishonest), aesthetics, slogans, memes, and measure their impact on the opinion market.
The upsurge of subcultures and countercultures has profoundly transformed the political landscape. Their confrontation on the fluid opinion market reveals structural dynamics for contemporary society. By algorithmically exploring communities and qualitatively and quantitatively decrypting their codes and relative weight, it becomes possible to understand the stakes, tactics, and imaginaries at work in the cultural battle that shapes the form and direction of our societies.