We are a research institute specialized in collecting and analyzing social data. We develop advanced methodologies for processing online conversations in order to measure their dynamics, detect weak signals, and identify accelerations.
Opsci and Cluster 17 have joined forces to offer a unique opinion analysis service combining social data intelligence and clustered surveys. Our unique and proven methods allow for unprecedented acuity in flash or long-term studies.
Influence Matrix
To move beyond superficial and misleading metrics typically cited (such as followers count or engagement), we focus on identifying and combining data that reveals genuine charisma, legitimacy within communities, and the potential for influence and growth.
We have developed an algorithm that factors in multiple metrics, reflecting the relationships between an opinion leader and their community.
This "leadership equation" enables us to establish an influencer typology, characterize it precisely, and measure its evolution.
Usage and applications
- DETECTION
Identifying emerging opinion leaders, accelerating influence, and bringing to light overlooked influencers - SCORING
Rationalizing the prescribing power within an evaluation matrix and assessing the potential for long-term influence - CHARACTERIZATION AND PANELING
Monitoring thematic and community-based families, categorized according to the influence levers that define their specific role and power among particular audiences
Methodology
- Proprietary algorithm factoring in legitimacy, popularity, and organic growth
- Measuring and detecting acceleration in influence
- Network analysis: Mapping the most engaging public actors in debates and identifying their relational capital using the Louvain method
Opsci et Cluster 17 s’associent pour proposer une offre inédite d’analyse de l’opinion combinant intelligence de la social data et sondages clusterisés.