We are a research institute specialized in collecting and analyzing social data. We develop advanced methodologies for processing online conversations in order to measure their dynamics, detect weak signals, and identify accelerations.
Opsci and Cluster 17 have joined forces to offer a unique opinion analysis service combining social data intelligence and clustered surveys. Our unique and proven methods allow for unprecedented acuity in flash or long-term studies.
100 000 climate change memes
January 2022
Evaluating the symbolic weight of memes, their political undertones as well as their expressive power in the climate debate
Challenges
- Gathering a large amount of data from various platforms
- Human-based and algorithm-based evaluation of visual data collections
Solutions
- Image classification through supervised learning
- Creation of a viewer tool
- Semiotic analysis
Results
- Measuring the ambivalence of the content reviewed
- Analysis of the prominent position occupied by "pro-climate" activism, showing how the lines between meme and information/persuasion were blurred
- Highlighting blatant or underlying conflicts
The study is not publicly available.
Opsci et Cluster 17 s’associent pour proposer une offre inédite d’analyse de l’opinion combinant intelligence de la social data et sondages clusterisés.