100 000 climate change memes

100 000 climate change memes


January 2022

Evaluating the symbolic weight of memes, their political undertones as well as their expressive power in the climate debate


  • Gathering a large amount of data from various platforms
  • Human-based and algorithm-based evaluation of visual data collections


  • Image classification through supervised learning
  • Creation of a viewer tool
  • Semiotic analysis


  • Measuring the ambivalence of the content reviewed
  • Analysis of the prominent position occupied by "pro-climate" activism, showing how the lines between meme and information/persuasion were blurred
  • Highlighting blatant or underlying conflicts

The study is not publicly available.