We are a research institute specialized in collecting and analyzing social data. We develop advanced methodologies for processing online conversations in order to measure their dynamics, detect weak signals, and identify accelerations.
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Opsci and Cluster 17 have joined forces to offer a unique opinion analysis service combining social data intelligence and clustered surveys. Our unique and proven methods allow for unprecedented acuity in flash or long-term studies.
Identifying the threats to the legitimacy and citizen support of the multilateral COP26 process through an in-depth study of the relevant narratives and alternative public discussion spaces
Understanding the changes undergone by the COP brand in the public debate and its impact on the international negotiations regarding climate policies
Challenges
Real-time tracking of the transformations and impact of the narratives, communities and leaders
Solutions
Multiplatform and crossmedia data collection and analysis (Twitter, Instagram, Reddit, YouTube, TikTok, Wikipedia, international press)
Daily briefings geared towards the elected officials present at COP26 negotiations
Performance evaluation of the narratives
Monitoring of the "on" scene of the event, i.e., its institutional and media spheres
Identification and monitoring of its "off" scene, i.e., the dissident voices appearing in the wake of the event (activists, detractors...)
Results
Evaluating the "hijacking" of the COP26 by "grassroots" activists, regarding both its popularity and its legitimacy; describing the way these emerging activists force their agenda and narratives onto the digital public space
Measuring the impact of the "off" scene on the way the event is perceived
Analysis of the image degradation of the COP in the public opinion in comparison with the previous editions
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