The new face of European climate activism

The new face of European climate activism


January 2022


  • Studying the structural changes in climate activism brought about most notably by Greta Thunberg
  • Showing how and to what extent the new forms of leadership emerging in the digital public space impact the climate debate


  • Identifying emerging climate leaders in eight European countries (Germany, France, Italy, Denmark, Sweden, Poland and Czech Republic)
  • Characterising and analysing their public trajectories


  • Multiplatform data collection (Twitter, TikTok, Instagram)
  • Creation of an algorithm combining metrics from network analysis, topic mining, audience mining as well as qualitative analysis and compared political study, in an attempt to describe the contours and efficacy of online leadership


  • Creation of a dataset listing 50+ emerging leaders
  • Description the defining features of new climate leadership forms

The study is not publicly available.