From the emergence of digital signals to public opinion: by combining AI-assisted social listening with representative surveys enriched with ideological cluster segmentation, we study the dissemination and penetration potential of emerging narratives and significant weak signals detected online among the French public opinion.
Our hybrid methodology enables tracking the emergence and spread of narratives in near-real-time to anticipate their broader penetration into public opinion. Through continuous monitoring, it becomes possible to produce a stable and unprecedented barometer of medium and long-term opinion dynamics, identifying fault lines or new political, cultural, and social consensus.